FashionUS·2025
Lumen Apparel
Rebuilt a $3M brand that had gone sideways for 18 months.
PerformanceCRORetentionBusiness Transformation
+162%
Revenue
+22 pts
Contribution margin
−31%
CAC
48%
Returning customer rev
from 19%
The challenge
Plateau at $3M for 18 months. Contribution margin negative on first order. Founder was 70 hours in and close to shutting down.
Our approach
- 01
Built a financial command center tying spend → orders → contribution → LTV in real time.
- 02
Cut SKU count 40% to the profit-heavy core.
- 03
Rebuilt ad account around profit-based bidding, not ROAS.
- 04
Deployed Klaviyo + Postscript with a retention flow that lifted returning-customer revenue to 48%.
Outcomes
- From −4% to +18% contribution margin in 5 months
- Revenue up 162% while ad spend grew only 74%
- Returning-customer revenue share jumped from 19% to 48%
- Founder week down from 70 to 45 hours
Accepting 4 partners · Q2
Multiply the number.
A ten-day audit, a ninety-day sprint, or a multi-year partnership. Start with the audit — you'll know by day two whether we're the right operators for you.