SwimwearAU & US·2024
Saltwater Co.
Seasonal brand broken out of its Q2/Q3 ceiling.
PerformanceCreativeRetention
+214%
YoY revenue
4×
Off-season revenue
3.6:1
LTV/CAC
3
New markets
The challenge
80% of revenue concentrated in April–July. Off-season spend was unprofitable. The brand needed a second season, not more ad dollars.
Our approach
- 01
Launched an Australia-first off-season campaign to run during US winter.
- 02
Product extension brief — loungewear + resort collection to carry shoulder seasons.
- 03
Paid restructured into two distinct engines: US-summer and AU-summer, each with its own creative library.
- 04
Retention built around two drops a year to pull forward demand.
Outcomes
- Revenue up 214% YoY with a flatter calendar
- Off-season (Q4 + Q1) revenue grew 4×
- New loungewear line contributed 23% of revenue in its first year
- Profitable in every quarter, first time in brand history
Accepting 4 partners · Q2
Multiply the number.
A ten-day audit, a ninety-day sprint, or a multi-year partnership. Start with the audit — you'll know by day two whether we're the right operators for you.