Orion Beauty
From founder-led shop to $18M in 11 months.
14×
Revenue scale
in 11 months
4.8×
Blended ROAS
−42%
CAC reduction
186K
New customers
The challenge
Founder-led brand had flatlined after two years at $1.2M. iOS14 had destroyed attribution. Creative output was one new ad every three weeks; the feed was fatigued and CPMs were climbing.
Our approach
- 01
Deployed CAPI + server-side GA4 + Northbeam to restore signal and make spend decisions on true marginal ROAS.
- 02
Stood up a weekly creative sprint — 24 net-new concepts per month, diversified across UGC, static, and AI-assisted production.
- 03
Restructured Meta into a test → graduate → scale architecture with CBO at the consolidated layer.
- 04
Launched TikTok and Google PMax as downstream efficiency channels once Meta CAC held steady below target.
Outcomes
- $18M trailing 12-month revenue, up from $1.2M
- 4.8× blended ROAS held for 9+ consecutive months
- 40+ winning creative angles documented in the creative library
- CAC down 42% on a 6× higher ad spend base
"They operate like a founder would. Every dollar has a job, and every test has a next test already queued."
Multiply the number.
A ten-day audit, a ninety-day sprint, or a multi-year partnership. Start with the audit — you'll know by day two whether we're the right operators for you.